WORKSHOP DESCRIPTIONS
Promotional Strategies
to "Kick-Start" Your Business (2.5 hour workshop)
This practical workshop helps participants to focus on promotional
tools and strategies they can use immediately to get their business
off to a successful start. The workshop offers practical, affordable,
creative and unique approaches that work! Learn from her experiences
and that of other successful business owners.
Workshop Objectives:
- Explore what strategic alliances are, how to nurture them,
and how these alliances help build business;
- Discover components of creating a company image, how this
relates to your target market and the "branding" strategies
used by larger companies;
- Review the "power of networking" as a successful promotional
tool. Find out how, where and the value of networking;
- Learn how brochures, flyers, sales letters can make an impact;
- Discover unique and creative advertising techniques;
- Share your expertise with others and build your credibility
in the marketplace through writing articles and doing presentations
to promote your company;
- Take away numerous ideas on how to promote your business,
especially in the early stages of development.
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Marketing: The Foundation
of a Successful Business (2.5 hour)
Marketing is the key foundation and what drives your business
success. This workshop provides a comprehensive overview of what
marketing is, the primary functions of marketing, utilizing industry
and market trends to your advantage, focusing your target market
and how to analyze your competition. This session will assist
participants in developing the "marketing aspect" of their business
plan or direction.
Workshop Objectives:
- Understand what marketing is and the similarities and differences
between marketing a product versus a service;
- Review the primary functions of market planning related to
determining the needs and desires of potential clients and how
an effective marketing strategy can support these needs;
- Review what components make up the "marketing mix" including
external influences that can impact your business;
- Explore the 4 P's of Marketing (product, price, place and
promotion) and understand how these variables can better service
the needs of your particular target market;
- Review marketing and industry trends and how they relate to
specific businesses;
- Learn how to do a competitive analysis and where to get that
information;
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Marketing Tips to Leverage Your Speaking Business
Discover the inside scoop on the “do’s” and don’ts” for attracting meeting planners to utilize your services. Learn how to promote yourself more effectively to get results and the significance of building relationships to “get in the door” to build new and repeat business.
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Marketing Yourself with Enthusiasm (45 min - 1 hour)
Whether you are marketing yourself, your ideas or your business
to clients, self promotion is a crucial skill in managing your
career and business opportunities. Using the word enthusiasm as
a basis, this session will provide you with important tips on
how to market yourself for effective job search, personal growth
or business opportunities.
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Networking - A Powerful
Personal Marketing Tool (1.5 - 2.5 hour)
Networking is one of the most important tools in your marketing
arsenal and a key to your business growth. People do business
with and refer people they know and trust, so networking opens
the doors for new business opportunities. This workshop answers
the who, what, where, why and how of networking and provides you
with the tools to make your networking experience an immediate
success.
Workshops Objectives:
- Explore the concept and power of networking for small business;
- Discover the value of networking and how to build your contact
network;
- Learn how to network more effectively even for people who
feel uncomfortable;
- Prepare a brief business summary or 30 second infomercial
that stands out;
- Learn how to evaluate the effectiveness of your network and
ways to maintain it;
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10 Tips to Marketing
Success (45 min - 1 hour)
We all have the ability to be successful with our business marketing
initiatives, but many people feel uncomfortable in this area.
The first step is to start thinking like a marketing expert. Discover
ten ways you can enhance your marketing success, build relationships
and trust, W-O-W your clients and grow your repeat and referral
business. This fun and enlightening session will show you how.
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Taking Control of Your
Life (1 - 1.5 hour)
With numerous demands on your time, individuals often find they
are stretched to their limit. There isn't the time to reflect
on your life and determine if you are meeting your own personal
or professional goals. This session will discuss the seven ingredients
of success; allow you to self-assess your status in six key areas
of your life, and provide an action plan to set goals in areas
you want to improve. Through developing a positive mental attitude
and focusing on your desires, you can start planning your ideal
life now!
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Putting Your Best "Self"
Forward (2.5 hours)
We have the power within ourselves to unlock our full potential
and put our best "self" forward changing our thinking and beliefs.
This interactive session will challenge how you think about yourself
and demonstrate how your thoughts effect your feelings; and how
your feelings effect your actions, which ultimately determines
your success in life. Learn how to remove the limitations you
may have placed in your way, raise your self-esteem and self-concept,
and take charge of your life!
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